Branding / Logo design

Branding / Logo design

Branding / Logo design

Instant Comunicación

Instant Comunicación

Overview

Logo design for an audiovisual Production Company, Instant Comunicación.

Brief. Approach

The brief was leaded by key words or concept's such as: Audiovisual / Modern / Memorable / Elegant / Serious / professional.

Outcome

From the start, the concept was built around typography—using the shape and meaning of parentheses as a visual metaphor for "capturing the moment." A fitting direction for a documentary production company devoted to telling real stories.